Privacy Policy

Privacy Policy

Rcaliph
Last Updated and Effective as of October 11, 2025

1. General

Rcaliph (“Company,” “we,” “us,” or “our”) operates this website and online store, including all related tools, content, features, products, and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to securely process transactions and provide you with a seamless shopping experience.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit, use, or make a purchase through our Services. By using our website or interacting with us, you agree to the practices described in this Privacy Policy.

2. Personal Information We Collect

We collect personal information that helps us provide and improve our Services. The type of information we collect depends on how you interact with our website. This may include:

a. Contact Information

  • Name
  • Email address
  • Phone number
  • WhatsApp number (if provided for order communication)
  • Billing and shipping address

b. Order & Payment Information

  • Details of the products you purchase
  • Payment method (processed securely via Shopify Payments or third-party providers)
  • Transaction details and confirmations

c. Account Information (if applicable)

  • Username and password
  • Preferences, order history, and saved details

d. Communications

  • Messages you send to us through email, WhatsApp, or website forms
  • Responses to promotions or surveys

e. Device & Usage Information

  • IP address, browser type, and device details
  • How you navigate and interact with our website (collected via cookies and analytics tools)

3. How We Collect Information

We may collect personal information:

  • Directly from you — when you make a purchase, create an account, contact us, or subscribe to our mailing list.
  • Automatically — through cookies, analytics, and similar technologies when you browse our website.
  • From service providers — such as Shopify and payment processors who assist us in operating the store and fulfilling your orders.

4. How We Use Your Information

We use personal information for the following purposes:

  • To process and fulfill orders — including shipping, returns, and confirmations.
  • To communicate with you — via email, WhatsApp, or SMS regarding your orders, account, or inquiries.
  • To improve our Services — including user experience, website performance, and personalization.
  • To offer promotions and marketing — such as discounts or email newsletters (“Get 10% off your first order”). You can unsubscribe anytime using the link in our emails.
  • To maintain security and prevent fraud — ensuring safe shopping and payment experiences.
  • To comply with legal and regulatory requirements.

5. Email Collection and Marketing

When you provide your email (for example, to receive a discount or updates), we may use it to send promotional messages, product announcements, or special offers.
You may opt out of receiving these communications at any time by clicking the “unsubscribe” link included in every email or by contacting us directly.

Please note that transactional emails (such as order confirmations, receipts, or shipping updates) will still be sent when necessary.

6. Disclosure of Personal Information

We may share your personal information only when necessary, such as:

  • With Shopify, which hosts our online store and processes your transactions securely.
  • With service providers who assist with shipping, payments, analytics, and marketing.
  • For legal reasons, if required by law or to protect our rights and users.
  • With your consent, such as when using a social media integration or sharing product reviews.

We do not sell your personal information.

Learn more about Shopify’s privacy practices here:
👉 https://www.shopify.com/legal/privacy

7. Cookies and Analytics

We use cookies and similar technologies to enhance your browsing experience. These tools help us:

  • Remember your preferences
  • Understand how visitors use our website
  • Improve product recommendations and marketing
  • You can manage or disable cookies through your browser settings, though this may affect site functionality.

8. Data Retention and Security

We retain your personal information only as long as needed to fulfill the purposes outlined in this policy or as required by law.

We follow reasonable industry standards to protect your data. However, no online system is entirely secure, and we cannot guarantee absolute security of transmissions made over the internet.

9. Your Rights and Choices

Depending on your location, you may have the right to:

  • Request access to or a copy of the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent for marketing communications

To exercise these rights, please contact us at info@rcaliphpk.com or via WhatsApp at +92 315 4127520.
We may need to verify your identity before processing your request.

10. Minors

Our Services are not intended for individuals under the age of 18. We do not knowingly collect or store personal information from minors. If you believe a minor has provided us with information, please contact us for prompt removal.

11. International Data Transfers

Although we operate primarily in Pakistan, our store is hosted by Shopify, which may process information on servers located outside your country. By using our Services, you consent to the transfer and processing of your data as described in this policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last Updated” date.
We encourage you to review this page periodically to stay informed of any changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Rcaliph
📧 Email: info@rcaliphpk.com
📱 WhatsApp: +92 315 4127520
📍 Address: Lahore, Punjab, Pakistan

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